iSurance has been in the insurance business for over 30 years. They have been working through regional agents, selling the policies to them instead of directly to customers. They have 350+ separate offerings and sell prepared packages. The company provides all types of insurance for individuals: property, motor, liability, marine, aviation, life, health, and protection.

With the rise of the internet and personal devices, iSurance has been losing ground by only selling business to business. They know young people are more digital than ever and they want to tap into that market. The company would like to solve the issue by selling their policies using a responsive
e-commerce website directly to consumers.

Interviews
Competitive Analysis
Creating a Persona